Understanding SEO: Just Like Cooking 101

When you hear the acronym SEO, you likely hear it in the context of several other terms. Maybe to you, it sounds like alphabet soup. And perhaps that’s an appropriate analogy because ...

HR and Marketing: Connecting for Recruitment

One of the biggest and fastest-growing trends impacting the staffing industry is, without a doubt, the increasing confluence of the HR and Marketing functions. For evidence, one need ...

Your Candidates Are on Facebook. Why Aren’t You?

If you have haven’t yet established your social careers page on Facebook, I have one question for you: why not? With more than 1 billion people who are already logging on to the network ...

Social Media: Part of an All-Star Marketing Cast, Not a One-Man Show

Marlon Brando gave a stellar performance in the movie The Godfather, but imagine Francis Ford Coppola trying to make the movie with only Brando — without Al Pacino, Robert Duvall, ...

The Blindness of Buyers

Why are some buyers choosing your competitors over you? Brand Consciousness is always the answer. Brand consciousness is the level of awareness that buyers have of your company and ...

How to Stand Out in a Crowded Market

“Sure, that sounds great. But can you beat the other guy’s price?” Heard this one before? Too often, prospects view staffing as a commodity. In their eyes, all staffing ...

Mobile Marketing: ROI vs. Hiring

What comes first? Proving the return on investment of your mobile marketing or hiring more mobile marketing staff? Unfortunately, it’s hard to say. According to the results of ...

4 Reasons why IT Services Companies Should Have a Blog

It’s rare to find an IT services and staffing company with a blog on their web site, and there are a number of reasons that we think this is the case. Some of it has to do with the ...

Using Call-To-Action Incentives In Marketing

Just for a few moments, think about the ways that you surf the Web. Do you. . . Seek information to make a decision or be attuned to the world around you? Look for a specific item ...

The Magic Marketing Formula: How to Make Better Marketing Decisions

Rewind a few years.  Many businesses allocated a large portion of their marketing spend to yellow pages (surprisingly some still do!). Why did they do it?  Because their competition ...

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