Heard this one before? Too often, prospects view staffing as a commodity. In their eyes, all staffing firms are essentially the same:
- Offering the same services
- Calling on the same businesses
- Drawing from the same pool of candidates
The result? You’re forced to compete on pricing and margins – but that obviously undermines your profitability. So to thrive in today’s highly competitive staffing industry, you have exactly two choices. You can either sell a much higher volume at lower margins (and play the commodity game), or provide greater value to your clients (so that price isn’t an issue).
Price or Value?
If you choose to compete on price, your plan of attack is pretty simple: sell as much staffing as you can, at a lower price than the next guy. Repeat.
Choosing to position your firm as a value supplier in the market takes a bit more sophisticated approach. Your services must improve a client’s overall profitability by either driving revenues or reducing expenses. Then, even if your price is a bit higher, you’re delivering a greater staffing ROI – and a better total staffing value.
When you can do this for a client, your “price” is no longer an issue.
Price or value? The choice is yours. At PrideStaff, we made that choice years ago. We don’t compete on price, because we’ve found ways to deliver better talent and more value to our clients. How? We start by making sure our service for field employees is as good as (or even better than) our service for clients. You can do the same thing.
Attract Better Talent by Becoming an Employer of Choice
Become the kind of staffing firm that top candidates want to be represented by – and that top employees want to work for. Keep your fingers on your talent pool’s pulse, to make sure you’re delivering service that exceeds their expectations. Look for new ways to enhance your candidate experience and help them accomplish their goals. Bottom line, do whatever you can to treat top performers well.
Giving your candidates the attention, respect and opportunities they deserve will create a domino effect for your business:
- Word will spread that you’re a great company to work for.
- You’ll start consistently attracting higher quality candidates.
- Once you build a better talent pool, you’ll be able to provide better people to your clients.
- Better people will deliver better business results – and a greater staffing ROI – for your clients.
- You’ll level the playing field, by not competing solely on price.
The easiest way to stay out of the commodity game is by always keeping your talent’s best interests at heart – and that’s exactly what we do at PrideStaff. We focus not merely on job placement, but helping job seekers succeed. Every day, we provide the guidance, development opportunities and rewards employees need to achieve their career goals. It’s how we deliver greater value for our clients, every day. And it’s the reason why we thrive in a crowded and highly competitive industry.