Michelle Krier Michelle Krier
Michelle Krier is vice president of marketing and digital solutions for ClearEdge Marketing. She can be reached at mkrier (at) clearedgemarketing (dot) com.

Brand Migration Tips for an Acquisition

An acquisition is an exciting and nerve-wracking time for all involved – the company making the acquisition as well as the company being acquired. Employees of both organizations ...

Marketing to Grow Your Business in 2015

How’s your 2015 marketing budget shaping up? Oh, you haven’t thought about it yet? No problem, below are some tips to guide you when developing your marketing budget for next year. ...

How Effective Are Your Marketing Efforts?

Staffing executives: Do you know where your marketing dollars are spent? Probably. But here’s a better question – what’s the return on that investment? And, more important, do ...

The Pros and Cons of Marketing Automation for Staffing Firms

Marketing automation is a hot topic lately, and for good reason. Companies are focused not only on doing more with less but also better arming their sales teams with data about website ...

Is Your LinkedIn Company Page Helping Your Business?

As with all social networks out there, LinkedIn is doing its part to constantly improve the user experience and provide you with more value. You may have already optimized your personal ...

Social Media: Part of an All-Star Marketing Cast, Not a One-Man Show

Marlon Brando gave a stellar performance in the movie The Godfather, but imagine Francis Ford Coppola trying to make the movie with only Brando — without Al Pacino, Robert Duvall, ...

The Dynamic Duo of Content & Social Media

Like Laurel and Hardy or Batman and Robin, content and social media are a dynamic duo. Many bloggers and other experts have been saying that 2013 is the year of content, and I’m not ...

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