Sylvia Lan Sylvia Lan
Sylvia Lan is account director for Aquent LLC, a digital, creative and marketing talent provider. She can be reached at slan (at) aquent (dot) com.

Mobile Marketing: ROI vs. Hiring

What comes first? Proving the return on investment of your mobile marketing or hiring more mobile marketing staff? Unfortunately, it’s hard to say. According to the results of ...

Embracing Brand-Driven Content Strategy

“If you don’t know what to communicate, how do know you’ll succeed?” With that statement, Margot Bloomstein (@mbloomstein), principal of Appropriate Inc., immediately grabbed ...

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