71043290

Attention! Your Clients Don’t Care About Your Services!


One of the best parts about helping so many clients with their content marketing is that we develop a built-in focus group. I was recently looking at the open rates across all of our ...
164660395

Top 10 Internet Marketing Tips For 2014


Internet marketing. We’ve all heard of it, but what does it mean? More important, how does it affect my business? Internet marketing is comprised of a variety of ways to make ...
157372431

Understanding SEO: Just Like Cooking 101


When you hear the acronym SEO, you likely hear it in the context of several other terms. Maybe to you, it sounds like alphabet soup. And perhaps that’s an appropriate analogy because ...
148059517

HR and Marketing: Connecting for Recruitment


One of the biggest and fastest-growing trends impacting the staffing industry is, without a doubt, the increasing confluence of the HR and Marketing functions. For evidence, one need ...
149423008

Your Candidates Are on Facebook. Why Aren’t You?


If you have haven’t yet established your social careers page on Facebook, I have one question for you: why not? With more than 1 billion people who are already logging on to the network ...
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Social Media: Part of an All-Star Marketing Cast, Not a One-Man Show


Marlon Brando gave a stellar performance in the movie The Godfather, but imagine Francis Ford Coppola trying to make the movie with only Brando — without Al Pacino, Robert Duvall, ...
122464755

The Blindness of Buyers


Why are some buyers choosing your competitors over you? Brand Consciousness is always the answer. Brand consciousness is the level of awareness that buyers have of your company and ...
stand out

How to Stand Out in a Crowded Market


“Sure, that sounds great. But can you beat the other guy’s price?” Heard this one before? Too often, prospects view staffing as a commodity. In their eyes, all staffing ...
chicken or egg

Mobile Marketing: ROI vs. Hiring


What comes first? Proving the return on investment of your mobile marketing or hiring more mobile marketing staff? Unfortunately, it’s hard to say. According to the results of ...
online community

4 Reasons why IT Services Companies Should Have a Blog


It’s rare to find an IT services and staffing company with a blog on their web site, and there are a number of reasons that we think this is the case. Some of it has to do with the ...
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