Got an App for That? The Rise of Gamification

Remember when you got a prize in a cereal box? Or tokens with your Cracker Jack? Remember how you kept buying those products just to get those extra goodies? For years companies have ...

Overcoming the Purple Squirrel

The purple squirrel is a term that has been used in the staffing industry often over the years but has been more prominently discussed in 2013 more so than previous years. A purple ...

Making Supplier Diversity Count

In today’s market, ever-shifting minority populations, economics, and government regulations have caused corporations to turn to minority owned business enterprises (MBEs) to help ...

Best Practices in Social Media: Measuring the Impact

One of the greatest anxieties CEOs have about social media isn’t the content or the level of customer or media engagement. It’s whether the investments are worth the time and money. To ...

Are You Building Sales, Profits or Company Value?

We are always striving to grow, but grow what? There is a big difference between building sales, profits and company value. They may all be integrated, but they need not be. Let’s ...

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