Jim Lanzalotto Jim Lanzalotto
Jim Lanzalotto runs Scanlon.Louis, a strategy and marketing outsourcing firm that helps companies grow. He can be reached at jim (at) scanlonlouis (dot) com.

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Best Practices in Social Media: Measuring the Impact


One of the greatest anxieties CEOs have about social media isn’t the content or the level of customer or media engagement. It’s whether the investments are worth the time and money. To ...
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Scaling a LinkedIn Network to Nurture Prospects


One of the greatest benefits of LinkedIn is the ability to create a public or private community of peers and prospective customers. The problem is, most of those networks are small ...
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Sustained growth requires change


In a recent post titled Keeping the “Strategy” in Your Corporation’s Strategic Plan on The Staffing Stream, Dave MacKeen wrote that “sustained growth requires change.” Amen ...
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Best Practices in Social Media: Making Connections to Break Out of Recruiting Clutter


Connecting is one of the most overused words in the staffing industry. But one recruiting company is connecting with potential candidates in a very powerful way: with targeted and focused ...
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Career Sites: Lies. Damned Lies. And Statistics


In Cat on a Hot Tin Roof, Brick declared: “Mendacity is a system that we live in.” It appears the same is true when it comes to online career sites. I’ve been buying digital advertising ...
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Best Practices in Social Media: Attracting High-Impact Employees


One of the greatest achievements a company can attain is being named to one of those Best Company to Work For lists. Recognition like that is difficult to garner when you consider all ...
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How Are You Going to Grow?


Welcome to budgeting season. It’s the time of the year that I start fielding inquiries from executives that need help with strategic planning and P&L forecasts. For many of the ...
Social Media

Killing it with Social Media


Back in May, I teamed with Staffing Industry Analysts to identify best practices in social media in the staffing ecosystem. We identified five programs that lead the market in how they ...
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The Supply Chain Management Ecosystem


We live in a world of ecosystems. For many of us, our education in this fundamental theory started in 4th grade, when we learned in science that everything is connected to everything ...
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