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Corporate Websites Leave a Lasting Impression


An increased interest in staffing means staffing firms will need to find the right strategy to attract new customers. One of the things I kept hearing from smaller companies is their ...
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Recruitment Marketing: The Basics for Recruitment Professionals


We have been feeling the effects of a skills shortage for some time now, and as candidates continue to have the upper hand, often the reasons a person picks one company over another ...
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Branding in the Staffing Industry


Branding is much more than the logo you use. Brand perceptions result from the cumulative touch-points customers have with your company. Your brand is only as strong as the weakest ...
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6 Key Employer Branding Strategies: Infographic


Building a strong employer brand will help you conquer the war for talent. And WilsonHCG’s Fortune 500 top employment brands infographic breaks down the elements that make up a ...
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Getting Traditional and Social Media to Work Together


Once upon a time staffing companies’ marketing departments wrote a check for airtime, a giant newspaper ad or a billboard. These would run for the length of the contract and then ...
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Marketing Secrets of Successful Staffing and Recruiting Companies


As a staffing agency or recruiting company, this year it will be more important than ever to ensure your customers and candidates can find you online and that your brand resonates with ...
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Embracing Brand-Driven Content Strategy


“If you don’t know what to communicate, how do know you’ll succeed?” With that statement, Margot Bloomstein (@mbloomstein), principal of Appropriate Inc., immediately grabbed ...
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The Magic Marketing Formula: How to Make Better Marketing Decisions


Rewind a few years.  Many businesses allocated a large portion of their marketing spend to yellow pages (surprisingly some still do!). Why did they do it?  Because their competition ...
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Secrets to Inbound Marketing Success


Is your staffing firm’s marketing plan helping you achieve the results you want? Is it time to switch tactics or should you stay the course? These common sense secrets will keep you ...
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