Wake Up! (Your Marketing Strategy, That Is)

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Lewis Carroll’s Cheshire Cat is credited with saying, “If you don’t know where you’re going, then any road will get you there.” In a work of fiction, aimless ...

Is Content Still King?

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The answer is simple: YES, content is still king in marketing. However, it’s more than that in today’s economy and staffing climate. Content overload is a very real problem, and ...

One Dozen Ways You Can Help Your Marketing Team Generate More Leads for More New Business

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One of the criticisms often mentioned by agency owners and sales teams about marketing is that the marketing team just isn’t delivering enough sales-qualified leads. Marketers aren’t ...

Employer Branding: We need a contingency plan

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As many others before me have noted, the modern workforce is changing more rapidly than ever. Chief among these changes is the rise of the contingent worker. In the UK, where I am based, ...

Does Inbound Marketing Make Sense for Your Staffing Agency or Recruiting Firm?

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I rubbed my eyes and scratched my head. I laser-focused my concentration, but that made me rub my eyes and scratch my head some more. I rumbled around my closet and brought out some ...

A Marketing “Honey-Do” List for Staffing Agencies Wanting More New Business

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There it was, stuck on the refrigerator, glaring and searching for me like the Evil Eye of Sauron in the Lord of the Rings. It was my dreaded weekend Honey-Do list. I had a honey-do ...

How Staffing Firms Can Make Sense of Digital Marketing for Getting New Accounts

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This weekend, it’s my turn to host the poker group, and that means a trip to the store for munchies and beverages. I’ve been playing with the same guys for (gulp!) more than 25 ...

Tackling the Four Biggest Culprits Blocking a Huge ROI from Marketing

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I think that it’s fair to say that we were shocked. It appears that there’s not a lot of joy in ROI-town. We recently completed a survey of marketing and sales practices of staffing ...

Using Content to Fuel Thought Leadership (and Sales!)

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Elevating your brand above your competition requires an approach that will give your brand a clear voice of authority, influence and knowledge in the marketplace. A solid thought leadership ...

When Is the Right Time to Hire a CMO? Dare We Say: NEVER?

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Are you looking to take your company to the next level through significant organic growth, mergers and acquisitions and/or outside investors? Wherever your firm stands in the changing ...
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