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Getting Traditional and Social Media to Work Together


Once upon a time staffing companies’ marketing departments wrote a check for airtime, a giant newspaper ad or a billboard. These would run for the length of the contract and then ...
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Marketing Secrets of Successful Staffing and Recruiting Companies


As a staffing agency or recruiting company, this year it will be more important than ever to ensure your customers and candidates can find you online and that your brand resonates with ...
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Embracing Brand-Driven Content Strategy


“If you don’t know what to communicate, how do know you’ll succeed?” With that statement, Margot Bloomstein (@mbloomstein), principal of Appropriate Inc., immediately grabbed ...
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The Magic Marketing Formula: How to Make Better Marketing Decisions


Rewind a few years.  Many businesses allocated a large portion of their marketing spend to yellow pages (surprisingly some still do!). Why did they do it?  Because their competition ...
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Secrets to Inbound Marketing Success


Is your staffing firm’s marketing plan helping you achieve the results you want? Is it time to switch tactics or should you stay the course? These common sense secrets will keep you ...
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