Leslie Vickrey Leslie Vickrey
Leslie Vickery is founder and CEO of ClearEdge Marketing. She can be reached lvickrey (at) clearedgemarketing (dot) com.

When Clients’ Employer Brand Is Hurting Their Recruitment Efforts

While a company’s primary external brand often gets the most investment, an important subset of the overall brand, the employer brand, is rising in importance due to the tight labor ...

Is Your Sales Team Leaving Money on the Table?

Many staffing firms are laser-focused on sales right now. The demand for talent is strong and business opportunities have never been greater. Yet, I am baffled at how much money staffing ...

Using Content to Fuel Thought Leadership (and Sales!)

Elevating your brand above your competition requires an approach that will give your brand a clear voice of authority, influence and knowledge in the marketplace. A solid thought leadership ...

When Is the Right Time to Hire a CMO? Dare We Say: NEVER?

Are you looking to take your company to the next level through significant organic growth, mergers and acquisitions and/or outside investors? Wherever your firm stands in the changing ...

Gut Check: How to Determine if You’re Underspending on Marketing

Though I’ve been in marketing for the staffing industry for nearly 20 years, it never fails to surprise me how often firms fall into one of two lines of thinking around marketing: The ...

More Leads, More Buzz: 5 Proven Marketing Methods for Staffing Firms

Marketing, marketing… who has time for marketing? With intense competition for talent and the high expectations of budget-strapped hiring managers keeping most staffing firms beyond ...

Forum Points to Bullish Future

Goodbye cautious optimism. Hello bullish forecasts. See you later post-recession anxiety. Welcome bold innovation and business growth. At this year’s Staffing Industry Analysts’ ...
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