One Dozen Ways You Can Help Your Marketing Team Generate More Leads for More New Business
One of the criticisms often mentioned by agency owners and sales teams about marketing is that the marketing team just isn’t delivering enough sales-qualified leads. Marketers aren’t ...
How to Keep Job Reqs from Getting Stuck in the Slow Lane
Slow drivers are frustrating. Especially when they hang out in the left-hand passing lane. They backup traffic and create unnecessary delays.
This same issue is happening in organizations. ...
The Proper Use of Loss Leaders
Did you ever wonder how someone could sell something so cheaply? Did they consciously know what they were doing? Did they have to sell at a loss because perhaps they were liquidating ...
Value-Added Services
How many times have you said that competing on price is a fool’s errand and you need to find a way to break your clients mind set that it’s all about competitive pricing? Well, ...
Keeping up with the changing world of recruitment metrics
It’s no secret that the global workforce has changed significantly from even just a few years ago. Big data, artificial intelligence, social media and millennials in the workforce ...
Through the Lens of a Recruitment Ad Agency, There’s a Lot You Can Learn
Recruitment ad agencies are a driving force in the job advertising market. Over the years, agencies have pioneered “how to” approaches in the world of recruitment marketing, such ...
The Retail Industry: What the Headlines are Missing
Recently, the U.S. Department of Labor issued the May 2017 employment report and it was very positive, for the most part. The unemployment rate fell to 4.3% in May, the lowest level ...
Inbound Marketing for Staffing Is Almost Half the Battle
I just read a very good introduction to inbound marketing for the staffing industry on The Staffing Stream.
The author made some great points about the value of inbound and the opportunities ...
A Marketing “Honey-Do” List for Staffing Agencies Wanting More New Business
There it was, stuck on the refrigerator, glaring and searching for me like the Evil Eye of Sauron in the Lord of the Rings.
It was my dreaded weekend Honey-Do list.
I had a honey-do ...
Sales Contribution
Do you measure the true profitability of your individual contributors rather than just their sales? Many companies look at how much sales a person is generating instead of how much ...