Recruiting: Social Media Takes Center Stage

482364641Social media is now playing a significant role in recruiting. Staffing agencies need to understand that to find and hire the right candidates to develop their businesses and service their customers they need to partake in social recruiting.

A different scenario now. Old school recruiting initiatives like knowing your candidates, to understand how to prepare and face interviews, and cross checking candidates’ background and experience still apply. But the only change is the processes and the environment. Recruiters are no longer digging into Sunday’s classifieds and circling wanted ads in red pen. They aren’t paying that much attention to resumes either.

Recruiters are more interested in knowing how candidates perceive and act. On the other hand, candidates are more concerned about those employers that offer interesting, challenging opportunities and rewarding work environments. Candidates and recruiters do interact, but often it’s electronically or even through video.

PREMIUM CONTENT: Buyers’ Use of Online Staffing

New tools for recruiting. Staffing today requires a new set of tools. Classifieds have been replaced by descriptive, personalized social media job spaces.

Employers and recruiters are now online on LinkedIn, Facebook, YouTube, Twitter and Google Plus to actively engage with stories, events, photos, and videos. Staffing agencies have started deploying these tools to source and engage top candidates, or settle for a second-tier workforce.

It has been estimated that about 92 percent of companies are now using platforms such as Twitter, LinkedIn and Facebook for recruitment, and around 45 percent of Fortune 500 firms have linked social media on their career page sections. If we compare the top three social networks site, LinkedIn tops the chart with 93 percent of companies, ahead of Facebook and Twitter with 66 and 54 percent respectively.

Bells and whistles for social recruiting. With growing popularity of social media, increasing volume of candidates has encouraged recruiters and hiring managers to expedite the screening of qualified candidates. Having an applicant tracking system is almost an imperative requirement for recruiting now — an ATS that is equipped with social recruiting integration for easy sourcing and filtering of right candidates and other effective social recruiting activities, such as employee referrals. It is also coupled with multiple other features like accounting, unique reporting system, billing and timesheet system, marketing and sales, mobile recruitment and host of other functionalities, making it the perfect accessory for social recruiting!

Social media has changed the way recruiters and employers find and deploy employees, along with the way candidates find jobs and research prospective of employers. It has cut through the greatest hurdle in the traditional recruiting process and has reduced time to hire and cut cost of hiring while improving quality of hire.

MORE: Social media’s importance to HR


Reena Gupta

Reena Gupta
As the CEO of TargetRecruit, Reena's focus each and everyday is to deliver the most comprehensive, easy to use and valuable cloud based recruiting tool for the staffing and recruiting industry.

Reena Gupta

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3 Responses to “Recruiting: Social Media Takes Center Stage”

  1. […] Thankfully, social media is easing the process of building a dedicated talent pipeline of candidates. The online space has made it easier for smart staffing professionals and recruiters to attract great candidates, engage with smart people, and make better matches between candidates and clients. […]

  2. […] Recruiting: Social media takes center stage […]

  3. […] Recruiting: Social media takes center stage […]

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