Sure, you can post all of your jobs to your Facebook and LinkedIn pages, but is that really effective? Your content and online audiences are an asset to your company, and should be treated as one. Here is a short rundown of how you should be using social networking sites as a staffing owner.
Social Network Purpose
Provide great content that helps answer your clients’ and candidates’ questions. Ask your sales team what questions they receive on a regular basis. Create social content that helps answer those questions.
Facebook: Show the personality of your brand. Tell your story and share your company culture. Your audience wants to trust the people behind the logo.
Twitter: Twitter is a conversation. Connect with clients, candidates, and potential leads. Interact with them. Offer questions, and provide answers. Answer questions with your content.
LinkedIn: This audience is on LinkedIn strictly for business purposes. Provide content that you would provide during a business interaction. Share hot jobs, whitepapers, case studies, and presentations.
Types of posts that perform well:
This particular staffing firm creates a “Hot Job” video each week. They record a team member describing the job opportunity and what they are looking for.
As you can see, the visual posts reach a much larger audience. The visual posts also increase engagement, meaning more people are clicking on them and commenting.
Below is a short list of successful post types Haley Marketing has identified as successful for staffing firms across the country.
Successful Facebook Posts:
- Hot Jobs
- Recent Placements
- Where in my city is this?
- Fun Facts (company or recruiters)
- Photos of “around the office”
- Local community events
- TELL YOUR BRAND STORY
Successful Twitter Posts:
- Open Jobs
- Greatest Hits! (a tweet has a lifespan of 30 seconds in a feed. You can repost your top blog posts.)
- Answer others questions
- Industry News
- Fun Facts
Successful LinkedIn Posts:
- Hot Jobs
- Top Candidates
- Case Studies
- Open Interviews
- Career Fairs
If you are looking to have a basic social media presence, these post types will help you grow an audience. Be sure to test what post types resonate with your audience. Provide educational content that your audience wants to consume, and you will be successful. If you are looking to advance your social media marketing strategy, contact the team at Haley Marketing Group today.