At the end of 2019, the US economy, as measured by Gross Domestic Product (GDP), increased by 4.1% over 2018 to nearly $22 trillion. Economists agreed that 2020 would be another record ...

It’s a tough time to be a recruiter. There are more open jobs than applicants. Employee turnover is on the rise. Job seekers are taking their time finding new positions and expect ...

Finding qualified employees is always one of the common pain points, especially when the economy is going through a change. It’s not that there are not enough people looking for ...

We live in a fast-paced world. Things move quickly and are only speeding up. We believed that technology would give us our time back, but instead, it has robbed us of even more of ...

Good marketing always seeks to engage the audience emotionally. Why? Because emotions evoke feelings and feelings often move people to action. And let’s face it, marketing is about ...

Drive along any major street in the US, and you’ll find streets dotted with “Now Hiring” signs. It’s clear we are struggling through a labor shortage driven by a perfect storm ...

It used to be that any company, no matter the size, made it a point to never get involved in anything remotely related to politics. Siding with particular parties, supporting certain ...

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). And while the two share some common characteristics and objectives, ...

Today, candidates tend to act more like consumers, and that has necessarily shifted the approach that many employers need to take when it comes to recruitment. Employer branding and ...

Content marketing deals not only with the attraction of customers for purchasing a certain product. It is one of the powerful tools used by staffing suppliers for getting the brightest ...