Cathy Lanski Cathy Lanski
Cathy Lanski is a senior copywriter with Haley Marketing. She can be reached at clanski (at) haleymarketing (dot) com.

How marketing can help drive staffing sales

Marketing can have a significant impact on staffing sales. From attracting new prospects to warming leads to penetrating deeper into existing clients, sales and marketing work hand ...

Think You’re Good at Staffing Sales?

In the ’90s, I worked as a salesperson for a tech distributor — one of the biggest and most well-respected companies in the industry. My job was to manage a base of reseller ...

5 Fearless Marketing Ideas to Win in 2023

If you’ve paid any attention to recent news (or perhaps your bottom line), we are either in a recession or on the way there. That’s great news. No, I’m not crazy. If you were ...

Ready for Anything: What Staffing Firms Need to Know

If you work in the staffing industry, you may be feeling a little pessimistic (or at least uncertain) right now. We still haven’t fully recovered from the pandemic, talent is in short ...

Recruitment Marketing: Is Your Career Page Ready To Welcome Candidates?

Of the four pillars of recruitment marketing, your career site can be the hardest to get right. But with a little effort, it can be a resource for people who are looking for jobs or ...

Three Ways to Compete for Talent in Challenging Times

It’s a tough time to be a recruiter. There are more open jobs than applicants. Employee turnover is on the rise. Job seekers are taking their time finding new positions and expect ...

Social Media Marketing for Staffing Companies Top Trends for 2021

By now, most staffing companies have embraced social media, but many are not using it wisely. If events of 2020 revealed anything, it was the need to reach people where they are. In-person ...

Return Anxiety: Allaying fears and getting your people back to work

As employers attempt to get back to business, many struggle to find people willing to return to work. It’s tempting to blame work ethic or the extra $600 per week unemployment booster ...

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