Jay Mattern Jay Mattern
Jay Mattern is CEO of TerraFirma Marketing.

All Lead Generation Tactics Are Not Equal

If you are utilizing outbound marketing to generate leads, how can you stand out from the crowd and generate optimal results? And by results I mean getting readers/subscribers to do ...

Dear CEO: Selling is not marketing

During an introductory meeting recently with a prospective client, I asked about their current marketing efforts and what they were doing that was delivering the best results. The prospect ...

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