Joe Palestina Joe Palestina
Joe Palestina is GM, global operations, at Aditi Staffing. He can be reached at Joep (at) aditi (dot) com.

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Client or Prospect … How About Both? The Thin Line of MSP Sales


Client or prospect, target or customer? Which is it? Would you believe both? In the ever-expanding universe of the MSP model, once very delineated parts of the staffing industry are now ...
image concept of a good marketing strategy

The Value of Strategic Selling


An oft-used word, strategy seems as ubiquitous as an iPhone. But what does it mean relative to selling? Whatever you are selling, a product, a service, real estate, banking or soon ...
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