Joe Palestina Joe Palestina
Joe Palestina is GM, global operations, at Aditi Staffing. He can be reached at Joep (at) aditi (dot) com.

image concept of a good marketing strategy

The Value of Strategic Selling

An oft-used word, strategy seems as ubiquitous as an iPhone. But what does it mean relative to selling? Whatever you are selling, a product, a service, real estate, banking or soon ...
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