4 Ways Yelp Can Help Leverage Your Business

ThinkstockPhotos-480724007Yelp is one of the most popular review sites on social media. It’s often one of the first places people go to make a decision on a local business or service, so it is imperative to claim a Yelp page for your staffing business.

Now, you might be wondering, why do I need a Yelp page? I thought it was only for restaurants and local shops. On the contrary, your staffing business can benefit in huge ways from creating a page on this popular review site. According to the website, Yelp has over 135 million users visit their site every month. Additionally, they saw an average of $23,000 in annual revenues from Yelp using Yelp Ads

So why should you choose Yelp? Because customers already trust it, and your business will attract new customers from Yelp’s large following. It’s also a great way to amp up your customer recommendations and spread the news about your business.

Your business may already have a Yelp page, which you can find by searching for it on the site. If you find it, click the link that says “Work here? Unlock this Business Page.” If your business doesn’t have a page yet, you can create one in the Yelp for Business Owners section of the website. You’ll also want to check out the Business Owner’s Blog where you can read about the latest tools as they become available.

As you create your business page, you’ll want to accomplish these four things to leverage your marketing strategy:

  1. Check out the competition. What other staffing industries are already on Yelp? What makes their page good or bad? What sets them apart? Use your findings to improve your page and leverage your competition.
  1. Create a featured profile that gives visitors all of the info they might be looking for. You can find a great step-by-step guide from Social Media Examiner here.
  1. Pictures are worth a thousand words…and for our purposes, a thousand reviews! Your pictures are the first impression people have of your business when they find your Yelp page. Be sure your profile pictures are clean, clear, sharp, and attractive.
  1. Respond to reviews, especially the negative ones. One of the best features on Yelp is that you can publicly respond to the reviews people leave. Negative reviews stink, but actually they can help your business improve in areas you might have overlooked before. When you respond to negative comments, do so calmly, and show that you care. Always thank the reviewer for their feedback, then point out why the issue happened and explain how you plan to improve the issue.

Yelp is a great tool for your business that can help you get ahead and improve your online presence. It also comes with other resources such as Yelp Ads, Yelp Deals, and a great mobile app to help you attract a wider audience.

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Steve Isenberg

Steve Isenberg
Steve Isenberg is president of ASJ Partners, a marketing agency for the staffing industry. He can be reached at steve.isenberg@asjpartners.com

Steve Isenberg

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