Jay Mattern Jay Mattern
Jay Mattern is CEO of TerraFirma Marketing.

A New Paradigm for Business

It is often said that the only constant in life is change. We certainly have had a massive dose of change over the last 18 months. Along with a contentious presidential election, throw ...

Are We There Yet? Marketing as a Process

We live in a fast-paced world. Things move quickly and are only speeding up. We believed that technology would give us our time back, but instead, it has robbed us of even more of ...

Can Diversity in your Marketing Pay Dividends?

Good marketing always seeks to engage the audience emotionally. Why? Because emotions evoke feelings and feelings often move people to action. And let’s face it, marketing is about ...

Do Politics and Brands Go Together?

It used to be that any company, no matter the size, made it a point to never get involved in anything remotely related to politics. Siding with particular parties, supporting certain ...

B2B Versus B2C Marketing for Staffing Firms

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). And while the two share some common characteristics and objectives, ...

Seven Factors that Drive Staffing Firm Automation

Our world changed significantly on Sept. 11, 2011. The attacks on that date had such a dramatic impact, we simply refer to it as 9/11. Fast forward to Covid-19 pandemic. It, too, had ...

Revisiting ‘The Coming War for Talent’

As staffing professionals, we all know the current pressures in finding enough people to fill client job orders. Even though the U.S. economy is turning the corner, there remains a ...

The Five Most Dangerous Phrases in Business

Regardless of how buttoned up your company’s communication strategy is and how clearly your vision, mission and values have all been defined, there are still some dangerous phrases ...

All Lead Generation Tactics Are Not Equal

If you are utilizing outbound marketing to generate leads, how can you stand out from the crowd and generate optimal results? And by results I mean getting readers/subscribers to do ...

Dear CEO: Selling is not marketing

During an introductory meeting recently with a prospective client, I asked about their current marketing efforts and what they were doing that was delivering the best results. The prospect ...

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