Jay Mattern Jay Mattern
Jay Mattern is CEO of TerraFirma Marketing.

Seven Factors that Drive Staffing Firm Automation

Our world changed significantly on Sept. 11, 2011. The attacks on that date had such a dramatic impact, we simply refer to it as 9/11. Fast forward to Covid-19 pandemic. It, too, had ...

Revisiting ‘The Coming War for Talent’

As staffing professionals, we all know the current pressures in finding enough people to fill client job orders. Even though the U.S. economy is turning the corner, there remains a ...

The Five Most Dangerous Phrases in Business

Regardless of how buttoned up your company’s communication strategy is and how clearly your vision, mission and values have all been defined, there are still some dangerous phrases ...

All Lead Generation Tactics Are Not Equal

If you are utilizing outbound marketing to generate leads, how can you stand out from the crowd and generate optimal results? And by results I mean getting readers/subscribers to do ...

Dear CEO: Selling is not marketing

During an introductory meeting recently with a prospective client, I asked about their current marketing efforts and what they were doing that was delivering the best results. The prospect ...

Powered by staffingindustry.com ·