Jay Mattern Jay Mattern
Jay Mattern is CEO of TerraFirma Marketing.

Choosing the right marketing agency

Choosing the right marketing agency can be the key to success for your staffing firm and brand. This decision requires a deep understanding of the market and a strategic approach. B2B ...

Improve the candidate experience — Improve candidate acquisition

All the buzz these days is about the candidate experience. I hate to pile on, but that idea has legs. We are still in a very competitive job market. There are still one and a half open ...

The Most Important Quality in Your Next Hire

If you’re like every other company in the US right now, you are struggling to find people to fill the open roles necessary to keep customers satisfied — or just to keep customers, ...

“Why” Should Always Come Before “What”

Recruiting is the most pressing issue the staffing industry faces right now and will continue to face for the foreseeable future. I see staffing firms trying this and that to find ...

Turn Emails into Revenue

All of us are overwhelmed with email on a daily basis — on average, we receive nearly 130 emails per day. Many of those emails never see the light of day. Given all the competition ...

Up(skill) or Out?

For the longest time, the gateway to a successful career was to go to college, get your undergraduate degree and step into the world of work. The past two years have turned everything ...

Marketing: The New Secret Weapon

At the end of 2019, the US economy, as measured by Gross Domestic Product (GDP), increased by 4.1% over 2018 to nearly $22 trillion. Economists agreed that 2020 would be another record ...

The Four Vs of QBRs

Staffing firms are currently planning for 2022, and part of that plan includes quarterly business reviews with key clients. I am often asked what the framework should be for these meetings. ...

A New Paradigm for Business

It is often said that the only constant in life is change. We certainly have had a massive dose of change over the last 18 months. Along with a contentious presidential election, throw ...

Are We There Yet? Marketing as a Process

We live in a fast-paced world. Things move quickly and are only speeding up. We believed that technology would give us our time back, but instead, it has robbed us of even more of ...

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