Facebook has long been regarded as a social network. With over two billion active users, it’s a great place to connect with family, friends, former classmates and colleagues. You can find videos of puppies or a new recipe to try, but have you ever considered using Facebook to recruit?
Employer branding. One of the easiest steps you can take on Facebook is one you might already be doing. When researching a potential employer, job seekers will almost always look you up on Facebook. They want to see if your culture represents somewhere they’d love to work. If you haven’t posted anything to your page in some time, job seekers will see that as a red flag and it can easily sway their decision to not hit “apply.”
If you’re looking to amplify your Facebook page with content that shows off your great company culture, start by posting a nice graphic on major holidays or wishing your employees a “Happy Birthday.” These simple steps will take your employer branding a long way and make your company more inviting.
Facebook jobs. Did you know you can post job advertisements directly to Facebook? This is the easiest way to get a job seeker’s attention when they log into Facebook during their day. Facebook jobs is a great tool to increase your accessibility to potential candidates and allow them to apply right with their Facebook profile.
You can also take advantage of Facebook’s advertising opportunities to increase the exposure of your job posting. There are great methods such as Facebook paid advertising, sharing the job into Facebook Groups, Facebook Messenger, and posting it to your company page directly. If you take advantage of all these suggestions, you can sit back and watch the candidates roll in.
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Facebook paid advertising. Facebook offers great tools when it comes to advertising jobs, and there are many types of ads that can be set up. You can start with simple ads that encourage potential candidates to “like” your page to stay in the loop, use paid targeting to show your Facebook Jobs post to the right applicant pool, or you can boost a preexisting post on your page to users that will drive them back to your website.
The biggest benefit of using Facebook’s targeting features is that you can ensure you are running ads that are only matched with relevant results. This will help you streamline your search and avoid receiving applications or page likes from the wrong audience.
Hiring events. Are you hosting a hiring event at your office? Will you be attending a job fair and open to meeting new job seekers? You can easily increase your attendance numbers by posting the event to Facebook. You can create a flyer and post that directly to your page, or create an event with the date, time, and location! This will allow interested candidates to be able to RSVP to the event and be reminded of it by Facebook as the date draws closer, bringing your talent pool right to you.
Facebook is proving to be one of the easiest and most effective ways to recruit talent. The next time you have a hiring need in your business, consider tapping into Facebook’s tools and reaching the right fit for your open role. If you don’t have any open jobs, start today by building and growing your employer branding so that you can stand out from the crowd.
