Wake Up! (Your Marketing Strategy, That Is)

Lewis Carroll’s Cheshire Cat is credited with saying, “If you don’t know where you’re going, then any road will get you there.” In a work of fiction, aimless ...

Is Content Still King?

The answer is simple: YES, content is still king in marketing. However, it’s more than that in today’s economy and staffing climate. Content overload is a very real problem, and ...

One Dozen Ways You Can Help Your Marketing Team Generate More Leads for More New Business

One of the criticisms often mentioned by agency owners and sales teams about marketing is that the marketing team just isn’t delivering enough sales-qualified leads. Marketers aren’t ...

Employer Branding: We need a contingency plan

As many others before me have noted, the modern workforce is changing more rapidly than ever. Chief among these changes is the rise of the contingent worker. In the UK, where I am based, ...

Does Inbound Marketing Make Sense for Your Staffing Agency or Recruiting Firm?

I rubbed my eyes and scratched my head. I laser-focused my concentration, but that made me rub my eyes and scratch my head some more. I rumbled around my closet and brought out some ...

A Marketing “Honey-Do” List for Staffing Agencies Wanting More New Business

There it was, stuck on the refrigerator, glaring and searching for me like the Evil Eye of Sauron in the Lord of the Rings. It was my dreaded weekend Honey-Do list. I had a honey-do ...

How Staffing Firms Can Make Sense of Digital Marketing for Getting New Accounts

This weekend, it’s my turn to host the poker group, and that means a trip to the store for munchies and beverages. I’ve been playing with the same guys for (gulp!) more than 25 ...

Tackling the Four Biggest Culprits Blocking a Huge ROI from Marketing

I think that it’s fair to say that we were shocked. It appears that there’s not a lot of joy in ROI-town. We recently completed a survey of marketing and sales practices of staffing ...

Using Content to Fuel Thought Leadership (and Sales!)

Elevating your brand above your competition requires an approach that will give your brand a clear voice of authority, influence and knowledge in the marketplace. A solid thought leadership ...

When Is the Right Time to Hire a CMO? Dare We Say: NEVER?

Are you looking to take your company to the next level through significant organic growth, mergers and acquisitions and/or outside investors? Wherever your firm stands in the changing ...

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