Do Politics and Brands Go Together?

It used to be that any company, no matter the size, made it a point to never get involved in anything remotely related to politics. Siding with particular parties, supporting certain ...

Social Media Marketing for Staffing Companies Top Trends for 2021

By now, most staffing companies have embraced social media, but many are not using it wisely. If events of 2020 revealed anything, it was the need to reach people where they are. In-person ...

2021 Content Trends: What Do Employers and Job Seekers Want to Read about in a Staffing Blog?

2020 was not the year we expected it to be, and there is still some uncertainty moving into 2021. Many employees began working from home entirely throughout the past year, while others ...

3 Ways You Can Successfully Manage Your Small Business

Managing a small business is no easy feat. Smaller companies have less of the resources and connections that insulate large corporations from potential problems, meaning that the stakes ...

Hitting the Right Note on Social Media

These are certainly unprecedented times, and now more than ever, people will be turning to social media for some form of support. Staffing companies need to focus on their online presence ...

It Takes a Village: Get Everyone in Your Business Involved in Your Social Sharing Strategy

You’ve probably heard the saying “it takes a village to raise a child.” This same statement can be applied to your marketing, and more specifically, the social media strategy ...

Challenge Accepted: Show off your workspace

Work looks different today from what it did a week ago. Life looks different today from what it did a week ago. Many companies have moved their entire workforces remote. A week ago ...

Employer Branding: Your Story

In my prior blog posts, I’ve talked about creating a visually appealing employer brand. How you communicate, your social media and other interactions, all become part of your employer ...

Coping With Facebook’s Targeting Restrictions

In August, Facebook announced that it would restrict the targeting options for specific industries. Anything to do with housing, employment and credit now needs to fit into their new ...

Engaging in Social Media for Business Success

For many leaders, navigating social media is a mystery, best solved by internal marketing teams, external marketing agencies or is meant for millennial leaders only. To some leaders, ...

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