Employment Branding Is a Must

OKEmployment branding is no longer an option for organizations — it is a strategic business-impacting initiative that must be carefully cultivated and maintained. Your employment brand helps you reach candidates across the globe by telling people who you are, what you stand for and what it’s like to work for you. Candidates don’t just want a job: They want an experience.

With this in mind, WilsonHCG has identified six best practices for building or revamping your employer brand. These relate to career pages, accolades, job boards, corporate social responsibility, recruitment marketing, and employee reviews and candidate experience.

The infographic below breaks down WilsonHCG’s 2015 Fortune 500 Top 100 Employment Brands report, and highlights key findings from the research. In addition, the infographic also describes actions you can take today improve your employment brand.


Cynthia Cancio
Cynthia Cancio is vice president of engagement at WilsonHCG.

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