LinkedIn can work as one of the most effective social platforms to explore social recruiting. Two in five LinkedIn users check their accounts every day. So, it is a great platform for staffing agencies to find candidates. Still, many recruiters have not been able to optimize this site for their benefit. Let’s have a look at some of the tips to empower your LinkedIn recruiting to source better talent.
Update and empower your profile. Displaying a strong profile can bring a great difference when narrowing down talents on LinkedIn. Potential candidates must be able to see in a few seconds how serious you are about recruiting. Have a photo that stands out. In addition, LinkedIn suggests using a photo where your face should cover at least 60 per cent of the frame. Just ensure the photo appears to be warm and expressive. You have to attract candidates not intimidate them. Finally your headline and summary must talk about you and your passions.
Quality content. This platform is not only for showcasing your profile and interests publically but it also provides you the opportunity to interact with potential recruits and talents. Develop content that exhibits your leadership in your field. If you are short of time to write your own piece/posts, you can share snippets from others with a similar concept and perspective as you. This will help you develop trust and a personal brand that will help potential talents to connect with you.
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Learn to leverage the platform. LinkedIn provides several tools that can help recruiters remain in the loop. The group tool can help you identify communities within particular industries. You can search for appropriate groups, and start engaging in the conversations. Find out talents that have the skills, knowledge, and experience you’re looking for. In addition, The Update Me feature is also a great tool for recruiters to stay up-to-date with changes to talent profiles.
Get personal. When you find someone who could be the right talent for your organization, take initiative. Send a direct message. Based on the results of a recent survey, personalized messages in LinkedIn receive 37 percent more responses. Reach out to potential talents rather than sending the same statement to each individual. Don’t forget to highlight mutual connections, also. This process will surely help you get the best talent.
Get the right software. After connecting with potential candidates, follow up is important, along with investing in better applicant tracking software. It will be easy for aspirants to provide information and navigate the application process. It will also help you manage and organize the vital talent database properly where you can decipher from which source each recruit came from and the position he or she is best suited for.
LinkedIn is a great platform for the staffing industry to connect with talents actively-seeking (or open to new opportunities), but it requires a well-defined strategy to use the platform more effectively.
Give some of these tips a try and you will be able to engage with the most qualified talent in no time!
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