Good branding can bring a strong position for your business. To succeed in establishing such a brand, a staffing firm should have a consistent and valuable message and mission, which should unite all the stakeholders. What does a good brand message looks like and how do you develop it?
Voice of stakeholders. It starts with a positioning statement, which should answer a few key questions, such as: Who are you? What is your product for? What is its key benefit? How are you different from your competitors? Each question may have further questions that the brand message would answer.
This set of questions should contain the brand style and the marketing strategy. Lack of right branding position and pre-defined direction may put the firm in wrong direction, which may result in failure. This manifests that a position statement is a crucial aspect in the early days of a new staffing agency.
Setting your firm apart. It should find place in the minds of your customers. This is the first place statement that differentiates you from your competitors. Your brand statement sets you aside, and should be selected keeping in mind your potential users into account, company’s SWOT analysis and considering your competition.
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Choose your format. There are several positioning statements out there from large, established brands, and there are many checklists to formulate them the best way. Recruitment agencies will find the primary format is flexible, and it contains a huge chunk of information in a few words. These aren’t taglines, though have some similarities – the positioning statement is focused internally rather than for potential customers to view. Tag lines are shorter than positioning statements.
Brand positioning statement and software are the key. Once the staffing agency has defined its positioning statement, it can develop other marketing collateral and strategies to align with it. There are several staffing software that disseminate the brand message and position of the firm to current and potential clients, business associates and candidates using variety of tools.
The brand positioning statement can run on-point social media campaigns, post for job opening, interaction with business prospects etc. With the best and most appropriate staffing software solution, agencies can roll out all of these important initiatives from single place and ensure consistency in maintaining their brand message across different platforms and several mediums. Because a brand positioning statement is the key to marketing strategy and the right staffing software is the source of all mission-critical business activities.
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