Recruit and Retain Top Talent With These Key Questions

hire-retain-top-talentIt is often a concern in the human resource community that employees be satisfied with their work. Those who are happy in their jobs are more productive and more likely to stay, not to mention more pleasant to work with. There are ways to increase satisfaction and retention, but changes must begin from within the organization. It is also worthwhile to start efforts toward these goals during the recruitment process, before hiring is even on the table. Here are some questions professionals can ask themselves about their workplaces:

  • What is the profile of the ideal worker? No company can be all things to all people. Therefore, it is important to consider what an organization’s dream employee is like. This is the demographic the enterprise should concentrate on attracting. Whether the niche is fairly broad or very specific, it is not uncommon for there to be commonalities within a demographic that can direct recruiting efforts and company policies.
  • What does the ideal worker really value? Research is available on workplace preferences and desires of nearly any imaginable group, and companies and recruiters should take advantage of this. What people want will attract them, rather than what a company believes they ought to want. Perks can be useful in getting the attention of top talent and ensuring their satisfaction in the workplace, but if rewards are not well chosen then the incentives will not perform their intended function.

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  • What do current workers say? A non-judgmental forum for current workers to talk about what they do and do not enjoy at the office can reveal a lot about areas that could benefit from change. It’s important to ensure that no one will be penalized for sharing their honest opinion; talent management professionals may have to think outside the box to create an open atmosphere, but it can be more than worth it.

 MORE: Inside the Best Staffing Firms to Work For

Joseph Azzata

Joseph Azzata
Joseph J. Azzata is the founder of eCareer Holdings, Inc. From 2002 to 2010, Azzata was CEO and co-founder of Medical Connections Holdings Inc.

Joseph Azzata

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