The Proper Use of Loss Leaders

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Did you ever wonder how someone could sell something so cheaply? Did they consciously know what they were doing? Did they have to sell at a loss because perhaps they were liquidating ...

Empathize, Then Solutionize

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I’ve just returned from an extended business trip to the Twin Cities of Minnesota where I enjoyed a healthy dose of Minnesota Nice. If you’re unfamiliar with this, it’s a way ...

Setting Sale(s) in the Right Direction

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Though it’s hard to believe, 2012 is about to wind down. Sales leaders across the country are looking for ways to continue the momentum through the rest of the year, and drive productivity ...

Don’t Shoot from the Hip

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Gunslingers in the Wild West often lived another day by quickly grabbing their Colt 45s to put an end to a threat. Another type of gun slinging is happening daily across the globe as ...
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