The Proper Use of Loss Leaders

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Did you ever wonder how someone could sell something so cheaply? Did they consciously know what they were doing? Did they have to sell at a loss because perhaps they were liquidating ...

Value-Added Services

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How many times have you said that competing on price is a fool’s errand and you need to find a way to break your clients mind set that it’s all about competitive pricing? Well, ...

Would You Want a Planned, Canned Response?

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Cans work well for beans and vegetables but fail miserably in sales. Yet, many sales organizations mandate that salespeople memorize or read specific soundbites designed for specific ...
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