Wake Up! (Your Marketing Strategy, That Is)
Lewis Carroll’s Cheshire Cat is credited with saying, “If you don’t know where you’re going, then any road will get you there.”
In a work of fiction, aimless ...
Is Content Still King?
The answer is simple: YES, content is still king in marketing. However, it’s more than that in today’s economy and staffing climate.
Content overload is a very real problem, and ...
One Dozen Ways You Can Help Your Marketing Team Generate More Leads for More New Business
One of the criticisms often mentioned by agency owners and sales teams about marketing is that the marketing team just isn’t delivering enough sales-qualified leads. Marketers aren’t ...
Marketing Lessons Learned from Buying the Wrong Play-Doh
A few days ago, Janice wanted to give our young grandchildren their first experience with Play-Doh. She came home with a new toy called Play-Doh Touch.
Our last encounter with Play-Doh ...
Marketing Math for Staffing Agencies and Recruiters: If you want growth, do the math
Making math part of marketing …. seems crazy, right?
If your agency or firm thinks about marketing as “making things bright and shiny,” or just as facilitators for publishing ...
Inbound Marketing for Staffing Is Almost Half the Battle
I just read a very good introduction to inbound marketing for the staffing industry on The Staffing Stream.
The author made some great points about the value of inbound and the opportunities ...
Does Inbound Marketing Make Sense for Your Staffing Agency or Recruiting Firm?
I rubbed my eyes and scratched my head. I laser-focused my concentration, but that made me rub my eyes and scratch my head some more. I rumbled around my closet and brought out some ...
A Marketing “Honey-Do” List for Staffing Agencies Wanting More New Business
There it was, stuck on the refrigerator, glaring and searching for me like the Evil Eye of Sauron in the Lord of the Rings.
It was my dreaded weekend Honey-Do list.
I had a honey-do ...
How Staffing Firms Can Make Sense of Digital Marketing for Getting New Accounts
This weekend, it’s my turn to host the poker group, and that means a trip to the store for munchies and beverages.
I’ve been playing with the same guys for (gulp!) more than 25 ...
Tackling the Four Biggest Culprits Blocking a Huge ROI from Marketing
I think that it’s fair to say that we were shocked.
It appears that there’s not a lot of joy in ROI-town.
We recently completed a survey of marketing and sales practices of staffing ...
