The personalized experience: Find, engage candidates including those not active
Remember when Shutterfly sent out a wedding-congratulations email to people who weren’t getting married? It may have happened a couple of years ago but it’s a dramatic example ...
Marketing Lessons Learned from Buying the Wrong Play-Doh
A few days ago, Janice wanted to give our young grandchildren their first experience with Play-Doh. She came home with a new toy called Play-Doh Touch.
Our last encounter with Play-Doh ...
The Pros and Cons of Marketing Automation for Staffing Firms
Marketing automation is a hot topic lately, and for good reason. Companies are focused not only on doing more with less but also better arming their sales teams with data about website ...
