The personalized experience: Find, engage candidates including those not active

Remember when Shutterfly sent out a wedding-congratulations email to people who weren’t getting married? It may have happened a couple of years ago but it’s a dramatic example ...

Marketing Lessons Learned from Buying the Wrong Play-Doh

A few days ago, Janice wanted to give our young grandchildren their first experience with Play-Doh. She came home with a new toy called Play-Doh Touch. Our last encounter with Play-Doh ...

The Pros and Cons of Marketing Automation for Staffing Firms

Marketing automation is a hot topic lately, and for good reason. Companies are focused not only on doing more with less but also better arming their sales teams with data about website ...
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