Employer branding: A Book Will Be Judged By Its Cover

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In my last post, I discussed why a company’s brand is so critical to attracting job candidates and keeping their interest. But where do start? With what your candidates see first: ...

Recruiting Problems? It Could Be Your Branding

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Top talent, A++ employees, the cream of the crop — call them what you want, the best employees don’t have to settle for any old job. They don’t always have to try too hard to ...

Employer Branding: We need a contingency plan

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As many others before me have noted, the modern workforce is changing more rapidly than ever. Chief among these changes is the rise of the contingent worker. In the UK, where I am based, ...

Employer Branding: A Strategic Necessity

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Much has been written on the subject of employer branding in recent years, especially in context of its importance to successful talent attraction and acquisition. We know that acute ...

Protecting Your Employment Firm’s Brand on Glassdoor

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You’re probably already familiar with the job site Glassdoor. But if not, here’s a quick primer: Glassdoor considers itself “the world’s most transparent career community that ...
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