Recruiting Problems? It Could Be Your Branding

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Top talent, A++ employees, the cream of the crop — call them what you want, the best employees don’t have to settle for any old job. They don’t always have to try too hard to ...

How Can You Target Programmers Using Your Employer Brand?

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As a world-renowned speaker and leader of Apple, Steve Jobs offered some specific advice on presenting to a large audience. “Start every presentation with, ’I want to tell you a ...

How to Achieve Success in Hiring and Retaining Millennials

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According to recent figures released by the US Census Bureau, the roughly 80 million young adults born between 1980 and 2000, collectively known as millennials, have surpassed baby ...

Why Companies Need to Be Mindful of How They Are Portrayed Online

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During the last couple of years, and mostly thanks to the arrival of the digital era, the importance of how companies are perceived on the internet has grown substantially. Regardless ...

2017 Employment Brand Report: An Analysis

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It’s no surprise that employment branding has changed in the past year. If you’ve paid attention to the business environment surrounding us, you’ve noticed. And the 2017 Fortune ...

Embracing Brand-Driven Content Strategy

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“If you don’t know what to communicate, how do know you’ll succeed?” With that statement, Margot Bloomstein (@mbloomstein), principal of Appropriate Inc., immediately grabbed ...
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