Are We There Yet? Marketing as a Process

We live in a fast-paced world. Things move quickly and are only speeding up. We believed that technology would give us our time back, but instead, it has robbed us of even more of ...

Can Diversity in your Marketing Pay Dividends?

Good marketing always seeks to engage the audience emotionally. Why? Because emotions evoke feelings and feelings often move people to action. And let’s face it, marketing is about ...

Four Myths About AI-Enabled Job Advertising with Programmatic

Drive along any major street in the US, and you’ll find streets dotted with “Now Hiring” signs. It’s clear we are struggling through a labor shortage driven by a perfect storm ...

Do Politics and Brands Go Together?

It used to be that any company, no matter the size, made it a point to never get involved in anything remotely related to politics. Siding with particular parties, supporting certain ...

B2B Versus B2C Marketing for Staffing Firms

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). And while the two share some common characteristics and objectives, ...

How Employer Branding and Recruitment Marketing Can Drive Growth

Today, candidates tend to act more like consumers, and that has necessarily shifted the approach that many employers need to take when it comes to recruitment. Employer branding and ...

Innovative Ways to Use Content Marketing to Recruit Top Talent

Content marketing deals not only with the attraction of customers for purchasing a certain product. It is one of the powerful tools used by staffing suppliers for getting the brightest ...

9 Ways to Drive Candidate Reengagement and Redeployment

Rising recruitment costs. Smaller candidate pools. More ghosting. Staffing companies are facing huge challenges with candidate engagement. But the companies that are more proactive ...

Social Media Marketing for Staffing Companies Top Trends for 2021

By now, most staffing companies have embraced social media, but many are not using it wisely. If events of 2020 revealed anything, it was the need to reach people where they are. In-person ...

Dear CEO: Selling is not marketing

During an introductory meeting recently with a prospective client, I asked about their current marketing efforts and what they were doing that was delivering the best results. The prospect ...

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