“Why” Should Always Come Before “What”

Recruiting is the most pressing issue the staffing industry faces right now and will continue to face for the foreseeable future. I see staffing firms trying this and that to find ...

How Your Employer Brand Supports Your Outbound Recruiting Efforts

Your employer brand is a staple of your company’s reputation. A compelling employer brand allows companies to showcase their reputation to attract new potential employees, customers ...

Turn Emails into Revenue

All of us are overwhelmed with email on a daily basis — on average, we receive nearly 130 emails per day. Many of those emails never see the light of day. Given all the competition ...

How to Differentiate Your Staffing Firm… Differently

In marketing, we talk a lot about differentiation, about defining your unique selling proposition or USP and how you provide unique value to your clients. In the past month, I’ve ...

Have You Looked Everywhere to Find Talent?

The number of job openings rose to 10.9 million in late 2021, and the number of hires declined to 6.3 million, according to the Bureau of Labor. So how do we find skilled workers in ...

Marketing: The New Secret Weapon

At the end of 2019, the US economy, as measured by Gross Domestic Product (GDP), increased by 4.1% over 2018 to nearly $22 trillion. Economists agreed that 2020 would be another record ...

Three Ways to Compete for Talent in Challenging Times

It’s a tough time to be a recruiter. There are more open jobs than applicants. Employee turnover is on the rise. Job seekers are taking their time finding new positions and expect ...

Digital Marketing Strategies to Attract Job Seekers

Finding qualified employees is always one of the common pain points, especially when the economy is going through a change. It’s not that there are not enough people looking for ...

Are We There Yet? Marketing as a Process

We live in a fast-paced world. Things move quickly and are only speeding up. We believed that technology would give us our time back, but instead, it has robbed us of even more of ...

Can Diversity in your Marketing Pay Dividends?

Good marketing always seeks to engage the audience emotionally. Why? Because emotions evoke feelings and feelings often move people to action. And let’s face it, marketing is about ...

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