Employer Branding: Your Story

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In my prior blog posts, I’ve talked about creating a visually appealing employer brand. How you communicate, your social media and other interactions, all become part of your employer ...

Employer branding: A Book Will Be Judged By Its Cover

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In my last post, I discussed why a company’s brand is so critical to attracting job candidates and keeping their interest. But where do start? With what your candidates see first: ...

Recruiting Problems? It Could Be Your Branding

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Top talent, A++ employees, the cream of the crop — call them what you want, the best employees don’t have to settle for any old job. They don’t always have to try too hard to ...

These “Little Things” Make a Big Difference in Your Staffing Website

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More employers and job seekers will visit your site in one year than you will talk to in a decade. Thousands – even tens of thousands – of individuals will land on your site: looking ...

How to Finish 2019 Strong

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It’s crazy to think, but we’re entering the home stretch of 2019! While most staffing firms conduct an end-of-year assessment of their company, now is actually the perfect time. ...

Boost Email Marketing Effectiveness With Benchmarking Data

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When it comes to monitoring the health of their email sends, marketers often lean on email marketing analytics. They go to the analytics dashboard of the email software they’re using ...

How to Ensure Your Prospecting Emails Get Opened – and Drive Response

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What’s the best time to send an email? How do I guarantee someone will open my email? How can I prove email actually drives sales? There are a lot of questions and mystery shrouding ...

Still Not Using Video in Your Marketing?

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Ask a dozen staffing professionals why they don’t use video in their marketing, and you’ll get a dozen different excuses: “But I don’t have professional video equipment.” “But ...

Why Market Research Is Essential for the Staffing Industry

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Staffing firms can greatly benefit by conducting market research. It helps you understand the current and seasonal market trends and provides an insight into how to attract new applicants. ...

Control Your Company’s Narrative: How to Actively Manage Your Online Reputation

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It’s no secret that we manage more of our lives online. From making new friends, to finding a new job, buying groceries, and arranging for someone to watch our kids, we do so much ...
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