Why Market Research Is Essential for the Staffing Industry

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Staffing firms can greatly benefit by conducting market research. It helps you understand the current and seasonal market trends and provides an insight into how to attract new applicants. ...

Control Your Company’s Narrative: How to Actively Manage Your Online Reputation

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It’s no secret that we manage more of our lives online. From making new friends, to finding a new job, buying groceries, and arranging for someone to watch our kids, we do so much ...

Make the Most out of Your Conference Investments

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Conferences are a huge investment of time and money – between flights, lodging, sponsorships and admissions, a company can spend over $25,000 on a single event. In an industry focused ...

How Can Community Involvement Affect Your Marketing Goals?

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Your staffing firm is driven by many goals. Whether it’s finding more candidates, acquiring more clients or managing growth your business is always working towards something. While ...

Can Google Ads Work for the Staffing Industry?

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We’re all aware of the current difficulties facing the staffing industry: historically low unemployment rates, budgets stretched thin, and fierce competition. Small and midsize agencies ...

Digital Marketing Job Descriptions Must Contain These Key Features If You Want A Great Hire

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With the ever-rising influence of digital technology, the digital marketing industry continues to flourish, attracting attention and investment across the globe. And while this means ...

Dealing in a Post Fact World

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In today’s easily hacked and vulnerable online world, it is far too easy to become a victim of others. Your company’s reputation and viability may be at stake in the so-called “post-truth” ...

Maintaining a Modern Look for Your 2018 Staffing Website

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We are often asked about the average lifespan of a staffing website. The answer in short is, it really depends on a number of factors, including the immediate goals, the technology ...

The personalized experience: Find, engage candidates including those not active

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Remember when Shutterfly sent out a wedding-congratulations email to people who weren’t getting married? It may have happened a couple of years ago but it’s a dramatic example ...

Email Marketing Delivers Staffing ROI

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Everything old is new again. It’s more than a cliché, it’s a proven truth when it comes to the cyclical nature of marketing. And in the staffing and recruiting industry, one of ...
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