Michael Neidle Michael Neidle
Michael Neidle is president and CEO of Optimal Management, an advisor to staffing firm owners and managers.

Gross Margin Percentage

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How do you use gross margin percentage (GM%) or gross profit percentage to run your business? These terms are often used interchangeably but are often defined differently. Most people ...

Motivating Your Staff

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Everyone has things that motivate them, and what motivates one person might not motivate another. Clearly, you want people in your company you can motivate in a way that increases your ...

Decision Making

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No one is perfect. One needs to make good decisions when they have enough information to make a good decision. Should you wait until you have all the facts to make a decision, make ...

The Proper Use of Loss Leaders

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Did you ever wonder how someone could sell something so cheaply? Did they consciously know what they were doing? Did they have to sell at a loss because perhaps they were liquidating ...

Value-Added Services

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How many times have you said that competing on price is a fool’s errand and you need to find a way to break your clients mind set that it’s all about competitive pricing? Well, ...

Using Outside Advisors

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Do you use outside advisors? If not, why? Most well run companies, both big and small, do everything they can to stand out from their competitors to grow and prosper. They find and ...

Instilling a Corporate Culture

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Most people who do not work out in a new company don’t fail for lack of skills, but the corporate culture they are working in just not a good match. They are a square peg in a round ...

What You Should Know About the Economy and How It Impacts Your Business

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One does not need to be an economist to understand that they can not easily swim upstream and be successful when the economy is either declining or growing very slowly — as it is ...

Sales Contribution

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Do you measure the true profitability of your individual contributors rather than just their sales? Many companies look at how much sales a person is generating instead of how much ...

Experience, Qualifications and Competency Actually Matters

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Have you ever hired someone who interviewed great, but after taking the job couldn’t cut it? Have you just been overwhelmed with a candidate and hired them on the spot? Have you brought ...
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