Good marketing always seeks to engage the audience emotionally. Why? Because emotions evoke feelings and feelings often move people to action. And let’s face it, marketing is about ...

It used to be that any company, no matter the size, made it a point to never get involved in anything remotely related to politics. Siding with particular parties, supporting certain ...

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). And while the two share some common characteristics and objectives, ...

Our world changed significantly on Sept. 11, 2011. The attacks on that date had such a dramatic impact, we simply refer to it as 9/11. Fast forward to Covid-19 pandemic. It, too, had ...

As staffing professionals, we all know the current pressures in finding enough people to fill client job orders. Even though the U.S. economy is turning the corner, there remains a ...

Regardless of how buttoned up your company’s communication strategy is and how clearly your vision, mission and values have all been defined, there are still some dangerous phrases ...

If you are utilizing outbound marketing to generate leads, how can you stand out from the crowd and generate optimal results? And by results I mean getting readers/subscribers to do ...

During an introductory meeting recently with a prospective client, I asked about their current marketing efforts and what they were doing that was delivering the best results. The prospect ...