Aaron Eastlack
Aaron Eastlack is director, marketing and organizational development at The Panther Group.
Alignment: The marketing law that can help you master your 2021 strategy
Think back to when you first learned basic algebra and the laws associated with it. Knowing how the laws interact and that they do not operate in a vacuum was essential to successful ...
It Takes a Village: Get Everyone in Your Business Involved in Your Social Sharing Strategy
You’ve probably heard the saying “it takes a village to raise a child.” This same statement can be applied to your marketing, and more specifically, the social media strategy ...
Social Media Dos and Don’ts for 2020
Revered martial-arts master Bruce Lee once said, “You must be shapeless, formless, like water. When you pour water in a cup, it becomes the cup. When you pour water in a bottle, it ...
Coping With Facebook’s Targeting Restrictions
In August, Facebook announced that it would restrict the targeting options for specific industries. Anything to do with housing, employment and credit now needs to fit into their new ...
Bust These Staffing Myths in 2019
Have you ever watched the TV show MythBusters? I thoroughly enjoyed watching the hosts test “commonly held” ideas, sometimes busting them, and others proving them plausible. Those ...
