Finding and recruiting the best talent is every hiring manager’s biggest dream. It’s not always easy to find just the right candidates that could join your team, but there are ways you can attract such candidates through recruitment marketing. Here are seven types of recruitment marketing content candidates want to see from you.
An Infographic About Your Company’s Impact
Infographics are popular thanks to their potential to become viral, and they’re also great for explaining a lot of information in a simplified and concise way. That’s why you can create an infographic on your website that explains your company’s impact, including its achievements, success stories and records. You need to show that your company is an authority and a leader in your niche or industry.
An FAQ With Common Candidate Questions
Creating an FAQ on your website with common candidate questions is a great way to get the attention of candidates interested in working at your company. To save time, you could even use a professional writing service to ghostwrite part of the FAQ for you. Essential questions you should answer include:
- Experience: What kind of experience do you expect from potential candidates?
- Expertise: What kind of expertise do you want potential candidates to have?
- Education: What kind of education do you require? What kind of training do you provide?
A Podcast About Your Customer Success Stories
Podcasting has become quite popular in the past few years, so why not start your own podcast and use it as a part of your recruitment marketing campaign? On your podcast, you can talk about your customer success stories. This way, it will be interesting both for your customers and for potential candidates who want to work for you. Your podcast can also be a way to build a positive brand image for your company. Use popular platforms like YouTube and Spotify to publish your podcast.
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A Virtual 360-Degree or Video Workplace Tour
Thanks to technology, it has become much easier to see what a place looks like without visiting in person. That’s why it’s a good idea to have a virtual 360-degree or video tour of your workplace on your website. If potential candidates see how inviting your office looks, they’ll be more eager to apply.
A Brochure Introducing Your Team
In addition to showing what your workplace looks like, you should also introduce your team via a brochure about yourself and your team members. This is another area in which a professional writing service could be helpful if you don’t have the time to do it yourself. If your team is very big, only introduce your leadership team. You can offer the brochure as a downloadable PDF on your website and print it out to give it to potential candidates at different industry events you attend.
A Slideshow About Diversity and Inclusion
Nowadays, being inclusive and promoting diversity is essential for companies both big and small. Featuring a slideshow on your website about diversity and inclusion in your company is a great way to communicate to potential candidates that your business cares about its employees. It doesn’t have to be a long slideshow, but you need to show that you welcome candidates of all backgrounds and create opportunities for everyone.
A Quiz to Decide How The Candidate Fits In
Last but not least, you can create a piece of lighthearted content on your “Home” or “Careers” page: a quiz to decide how a potential candidate fits into your team. Ask questions about their education, experience and expertise as well as their style of working (e.g. team player vs. independent worker). Then, give them a result about what kind of position they would excel in working in your company.
All in all, finding the best talent is definitely possible if you plan out your recruitment marketing campaign well. Take the tips in this article to decide what kind of content you will create to find the best candidates for your team.
