Why Should Companies Consider Integrating Coaching Into Their HR Strategies?

Staffing industry professionals are acutely aware of the complexities around employee attraction and retention at present. Delivering a strong employee experience is more important than ever as companies compete for top talent. Indeed, research from Gartner highlights that only 13% of employees are fully satisfied with their experience in their current role. There is significant scope for organizations to expand their offer.

As organizations refresh their HR offer, many are investing in coaching for the first time. Recent estimates from Forrester estimate that the impact of coaching could be as high as a 260% return on investment, demonstrating that the practice brings economic efficiency to businesses’ HR strategies. Thanks to rapid technological innovations in the industry, coaching can now be conducted digitally, allowing coachees to connect seamlessly with coaches through a digital platform. The practice brings a wide range of benefits for organizations and individual employees alike, making it a popular approach for leaders aiming to inspire, develop and support their workforce.

A personalized approach to employee development. Business coaching is a process in which a qualified coach collaborates with an individual to reach their specific, personal goals. In the past, coaching was a luxury reserved for an organization’s leadership team, and so individual employees rarely had access to this level of personalized support.

In recent years, advancements in digital coaching have facilitated a much more scalable approach. When using platforms like CoachHub, employees can connect with their coach from anywhere in the world through regular sessions that take place via video call. This approach offers benefits such as reduced overhead and administrative costs, with estimates stating that HR teams save an average of one hour per employee when engaging with coaching. This is in addition to simplified coach contracting and access to a diversity of coaching experts worldwide. Even on busy days, digital coaching programs are flexible and take place at the time that is most convenient to the employee. Consequently, organizations have the capacity to offer coaching to their full workforce, allowing each employee to reap the rewards.

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Revolutionizing the employee experience. Coaching has become democratized — that’s to say that it can now be offered for employees at every level of a company, from entry level to CEO. This allows coaching to seamlessly become part of an organization’s culture. Digital coaching provides an opportunity to proactively invest in employees, allowing them to cultivate a powerful sense of purpose and build skills. When everyone within an organization has access to a coach, a culture of self-improvement blossoms within the workforce, ensuring that everyone can become their best selves at work.

In an economic environment where delivering excellent employee experience is crucial, digital coaching could be the support that a business needs to avoid issues of churn. There is a great need to focus on all the aspects of people’s experiences — not just the basics of what they need to carry out their responsibilities. Fulfilling their everyday emotional and relational needs is equally important as well as providing opportunities for people to flourish. When an organization delivers on these responsibilities, satisfaction is driven up and employee retention becomes much easier.

Coaching for staffing firms. In the recruitment industry, consultants are laser-focused on securing excellent job opportunities for their clients. Despite a positive consensus on the importance of employee experience, consultants can on occasion forget about their own. Providing opportunities for growth and professional development is as important in the recruitment industry as in any other industry.

Digital coaching could be the lifeline that staffing firms need to provide an improved experience for their clients and employees alike. When consultants are happy within their roles, they will inevitably deliver a superior service to their clients. Not only does this improve organizational results in the short term, but it facilitates long-term employee retention and creates a more inclusive and enjoyable company culture.

Adam Clarke

Adam Clarke
Adam Clarke is vice president (UK & Ireland) of CoachHub.

Adam Clarke

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