Ask a dozen staffing professionals why they don’t use video in their marketing, and you’ll get a dozen different excuses:
“But I don’t have professional video equipment.”
“But I don’t like being in front of a camera.”
“But I have no idea what I’d even say.”
I get it. If you’re new to video marketing, the prospect of planning, recording, publishing and distributing video content can seem a little daunting. But the medium has so much potential:
- Marketers who use video grow their revenue 49% faster.
- Businesses that use video in their marketing see 41% more traffic from search engines.
- Video in email increases clicks by 200 – 300%. (Forrester)
Bottom line? It’s time to stop making excuses – and start using video to your staffing firm’s advantage. If you’re still reluctant, consider the following:
- You don’t need professional equipment. Modern smartphones are fully equipped to shoot video that renders well online. And in recent years, software platforms have made it simpler and much more cost-effective to create captivating videos that engage and convert.
- You don’t have to get in front of a camera. If you’re a behind-the-scenes kind of person, there’s probably someone in your organization who does feel comfortable being recorded. You take care of planning content, shooting the video, editing and publishing online; put one of your able-bodied team members in the spotlight. Another option? Recruit happy clients and field associates to share their stories for you in video testimonials.
- You can get more mileage out of the content you already have. If your firm has a blog, you already have a goldmine of content you can convert to video. The same goes for job postings. With a little work, you can convert a dry job posting into an engaging, branded video that people are much more likely to share with a potential candidate.
- Video gives your audience another way to consume content. What kind of learner are you? Do you like to read, listen to podcasts, watch videos or learn by doing? People prefer to consume content in different ways; video gives you yet another medium for appealing to your audience’s preferences. The more options you offer them, the greater the likelihood your message will be received.
- It’s taken the internet by storm. Video is already hugely popular. More than 5 billion videos are watched on YouTube every single day, and more than 100 million hours of video are watched on Facebook every day. Plus, experts predict that, by 2020, video content will make up as much as 80% of all internet traffic. If you don’t begin integrating video now, you’re falling behind the competition.
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In the staffing industry, video can play a HUGE role in sales and recruiting.
It can be used to:
- strengthen your brand
- improve access to talent
- capture the attention of busy prospects and job seekers
- share your team’s expertise in a highly consumable format
- encourage sharing and referrals
- drive more targeted traffic to your website
…and much more.
Stop making excuses.
If you’re still not using video, it’s time to educate yourself about its advantages and applications in your marketing strategy – and then grab your smartphone.
