The Ten Principles of Design for Your Staffing Firm

You may not be familiar with the name Dieter Rams but you have mostly likely used products that were directly inspired by some of his most iconic designs. The calculator app on your iPhone, for example, was directly inspired by the Braun ET44 calculator. Do you remember the iPod before it made the move to a touchscreen to mimic the iPhone? That, too, drew inspiration from another Rams design: the Braun T3 pocket radio.

What does Dieter Rams have to do with your staffing firm?

Behind the designs integral to objects we use every day are a set of 10 principles Rams created. When applied properly, these principles can elevate every aspect of your brand – from websites and sales collateral to your candidate experience, sales process, and more.

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For our purposes, we’ll stick to websites, where it can be easier to examine each of Rams’ 10 principles of good design in action:

  1. Good design is innovative. Modern websites are sleek but web design, as a whole, is becoming commoditized. Thanks to a long list of frameworks, coding techniques, and so on, website components are becoming easier to build and thus easier to replicate. Many websites out there look the same. Yours should be innovative in the way it looks or functions.
  1. Good design makes a product useful. Websites are there to be used both by the people visiting them and the people maintaining them. Good design makes both easy to do by creating clear avenues and providing value without taking away from the site’s goals.
  1. Good design is aesthetic. This one is simple. Your design should be beautiful. From logos to colors to layout, everything needs to look good to appeal to the people using it.
  1. Good design makes a product understandable. The website should not be confusing or daunting to those using it. In good design, a website’s purpose and structure are clear, and navigating it is easy. In its purest form, this principle means that your website is self-explanatory and visitors, whether they are clients or candidates (potential and otherwise), can get where they need to go without trouble.
  1. Good design is unobtrusive. It is possible to over-design. Restraint is important. You don’t want to scare visitors off with too much going on in terms of visuals, navigation, and so on.
  1. Good design is honest. Your website is all about your company and your services. It represents who you are and what you do, therefore it needs to be accurate and not misleading.
  1. Good design is long-lasting. The internet moves quickly and a design can look outdated quickly. Getting your website to look good, feel modern, and function well for a full three years is a good rule of thumb for long-lasting web design as technologies evolve around it.
  1. Good design is thorough down to the last detail. This is a straightforward principle for web design. Everything has to fit; everything has to be readable; and everything has to function. When something breaks on a website, it is obvious that it is broken. Being thorough will prevent that.
  1. Good design is environmentally friendly. There is an environmental cost to your website. The servers that house your site and the computer that you use to load it all require energy. It is the designer and developer’s responsibility to minimize the cost of the energy it uses to load a site by keeping it clean and lightweight.
  1. Good design is as little design as possible. Keep it simple and don’t repeat yourself. Minimize components and keep only what you need to get the job done.
Mark Yesilevskiy

Mark Yesilevskiy
Mark Yesilevskiy is director of content design for Haley Marketing Group. He can be reached at myesilevskiy (at) haleymarketing (dot) com.

Mark Yesilevskiy

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