Traditional recruiting evolved big time in the last decade. HR managers now use modern hiring tools, including social networks, to attract young prospects. At the same time, almost 60% of candidates utilize social media to research companies they are interested in.
Snapchat also has found its place among popular talent acquisition methods. While creative HR executives can find dozens of ways to exploit social networks as recruiting tools, Snapchat can be problematic because of its ephemeral nature. However, there are great ways to use this as a hiring channel as well. Let’s check them out.
- Inspire anticipation. One of the best ways to let the world know that you are looking for new employees is to post a Snapchat image with nothing more than the job title. For instance, you can say “Android Developer Wanted” and dozens of programmers will probably start searching for you vacancy announcement immediately.
- Sponsored ads. Snapchat gathers around 178 million daily active users, which is quite a big market for sponsored advertising. It enables you to target audience according to age, gender, or personal interest to make the candidate search more productive.
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- Geolocation. If you are looking for applicants within a certain territory, you should use Snapchat geolocation system to narrow down the search. It makes your job announcement more focused and you won’t have to read a bunch of useless applications.
- Reveal the backstage. Snapchat allows you to get closer to target candidates by showing them ‘behind the curtain’ scenes in your company. It’s your chance to reveal the human side of the business and get people acquainted with the overall atmosphere in your team. Millennials consider transparency an extremely important factor of job satisfaction, so don’t miss the opportunity to reveal the backstage.
- Promote company events. More than 70% of Snapchat users are under 34 years old. These are young people who should get the chance to meet you and your team members face-to-face. Using Snapchat, you can promote company events and invite young professionals to discuss potential cooperation with you in person.
- Receive applications. Most people believe that first impressions are the most important. Job application snaps could give you the possibility to create one and only impression about each candidate. In such circumstances, only the ones who create the most interesting application messages would pass the initial filter and go the next stage of the recruiting process.
- Thank You videos. Job seekers are not the only ones who need to leave a good impression. You as a recruiter must also do your best to attract talented professionals. Post-application ‘Thank You’ videos represent a convenient model to let them know how you feel about their candidacy but it could also be your way to differentiate from other recruiters.
Recruiting is not only about cover letters and resumes anymore. There are many other ways to find and employ young talents, especially through social media. In this article, we showed you seven ways to use Snapchat as a recruiting tool. Feel free to try out these tips and share your thoughts in the comments below.
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