Customer Support

Are you actively supporting your customers and treating them as valued clients, or are your dealings with them simply transactional to get their order?  Are you in constant contact with them to find out what is on their mind, what problems they may be having that you are unaware of, what threats or opportunities they may be facing where you can provide assistance to them?  So they ever come to you with their problems, seeking some valuable insight? Do you work to make them look good to their boss or shareholders, as a result of the savings or improved performance you can effectuate and document for them?

Conversely, do you contact them only when you want to get their next order, or call them only when you think that a competitor may have called on them?

PREMIUM CONTENT: North America Staffing Company Survey 2017: Human cloud/online staffing, and use of automation in traditional staffing

Supporting your clients may be simply letting them know that you care about them personally and about the health of their company. People do business with other people that they like and enjoy being with, particularly when they know there is nothing in it for you when you call them or get together. This is what makes the world go around.

On the personal side, get to know your clients, and their personal lives, within reason. What are their concerns and what motivates them, etc. If they are sports fans, take them to an event; if they are involved in a cause or charity, contributing to that. Do these things — with no strings attached — to create a bond and a personal relationship.

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Michael Neidle

Michael Neidle
Michael Neidle is president and CEO of Optimal Management, an advisor to staffing firm owners and managers.

Michael Neidle

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