If you’re planning on upgrading your corporate goals using Objective and Key Results (OKRs), it may be helpful to have some examples of goals for each department to guide you. By aligning goals at the corporate and department level, you’ll be better able to cascade objectives to teams and individuals for accelerated results.
For some employees, creating OKRs is simple. A sales manager, for instance, may have a goal to grow sales in the organization’s Northern regions. But for other departments, it may be more challenging to identify Objectives that align with corporate priorities. To help guide you, we’ve created some OKR examples for nine different departments, as well as top company goals, below.
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Human Resources
Objective: Improve Retention
Key Result 1: Implement new pulse survey tool to support two-way feedback model
Key Result 2: Increase employee satisfaction score to eight or higher
Key Result 3: Perform benchmark assessment to analyze whether we’re paying at market level in Q2
Finance
Objective: Enhance Financial Reporting
Key Result 1: Train & hire new bookkeeper by end of Q1
Key Result 2: Close financials at least 2 weeks prior to end of Q1
Key Result 3: Implement newest cloud-based version of bookkeeping software
Marketing
Objective: Improve Customer Acquisition
Key Result 1: Enhance new marketing automation process
Key Result 2: Develop tops-down & bottom-up report to analyze ROI
Key Result 3: Lower customer acquisition costs by 25% in Q4
Sales
Objective: Recruit Top-Performing Sales Staff
Key Result 1: Hire 15 new SDRs by end of March
Key Result 2: Achieve a 4:1 “Interview:Offer” score
Key Result 3: Hire three new sales managers by end of March
Engineering
Objective: Build a Team of Engineering A-Players
Key Result 1: Offer a $500 referral reward to top performers
Key Result 2: Achieve a 4:1 “Interview:Offer” score
Key Result 3: Hire 3 engineers through referrals by end of Q4
Customer Support
Objective: Improve Customer Support Performance
Key Result 1: Recruit 5 new customer support reps by end of Q1
Key Result 2: Promote one customer support rep to manager
Key Result 3: Maintain weekly customer support pulse rating of eight or higher.
Product Management
Objective: Create new product vision before Q1
Key Result 1: Collect feedback from 50 prospective customers
Key Result 2: Achieve average usability score of at least 8 on UX mockups
Key Result 3: Identify 3 elements in UX mockups to improve product’s usage engagement
Operations
Objective: Enhance IT
Key Result 1: Reduce downtime in Q3
Key Result 2: Improve internal IT response time
Key Result 3: Roll out new backup cloud system
Company-Level Goals
Objective: Roll Out New Product in Q2
Key Result 1: Create 15 customer case studies
Key Result 2: Win a “Best Product of the Year” award at a trade show
Key Result 3: Get into the Gartner Magic Quadrant
What else? Here you can find more on how Google sets goals using OKRs. Are there any other departmental goals you’d like to see from Atiim? Let us know!
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