The Disloyalty of Customers

ThinkstockPhotos-139242914There’s an “affair” going on and it’s not just a tacky television series on the Showtime network.

Thousands of people are deemed unfaithful every day, including:

  • Hiring managers who circumvent their corporate recruiters.
  • Managers who work with a staffing vendor not on the approved list.
  • HR leaders who agree to work exclusively with one recruiting firm, yet, still give business to others.

Why does this happen? A human resources executive in Kansas City, Mo., recently said:

“I have a rolodex of 10 agencies. One is our preferred staffing vendor; the other nine our backups. If the first one can’t fill the job today, I call the rest. The next one that appears able to fill it gets my business. I know I’m not alone in this. My colleagues tell me they do the same thing.”

Faithful business relationships are a two-way street. On the recruiting side, this means continuing to deliver quality and increasing the speed of delivery.

If you don’t deliver fast and accurate hires, chances are that your customers are glancing over their shoulders. They’re looking for a more attractive partner who better meets their needs.

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Scott Wintrip

Scott Wintrip
Scott Wintrip is the president of the Wintrip Consulting Group. He was named to the Staffing 100 by Staffing Industry Analysts in 2011-2016 and was among the first class of the Staffing 100 Hall of Fame in 2017. He can be reached at scott (at) ScottWintrip (dot) com.

Scott Wintrip

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One Response to “The Disloyalty of Customers”

  1. Candice Trebus says:

    Do you ever feel compelled to discourage disloyalty of customers? If so, how?

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