Taming the Big Data Beast: 5 Tips for Putting Big Data to Work for You

ThinkstockPhotos-476085510It’s undoubtedly one of the most significant developments in the recruiting industry over the last five years, but Big Data is not without its challenges. One of the biggest is the sheer volume of data available now, with the tremendous growth of social media, the introduction of cloud computing and the vast data sets available through HR technology and software systems. The amount of personal data available through just two of the major social networks – LinkedIn and Facebook – represents a significant opportunity for any recruiter.

Yet harnessing the power of Big Data to leverage its potential for sourcing talented candidates continues to stymy even the most sophisticated and tech-savvy recruiters. The companies that can find a way to tame the data and use it to inform HR strategies and processes, however, will reap the rewards for years to come.

If Big Data is threatening to bury your company’s recruiting efforts, rein it in by following these five guidelines:

1. Focus on market insights. Your recruiting efforts are only as strong as your planning efforts. To gain real value from Big Data, you must first employ a process and methodology that recognizes and takes into account your current and future recruiting landscape. Tap into technologies that pull real-time market data into view so that you can inform your search. Tools like Wanted Analytics and CareerBuilder’s Talent Intelligence Portal can tell you how many jobs (similar to yours) are currently in the market competing for talent, while also giving you a view to the available talent pool through both public and private data.

2. Gather your tools. Equip your team with the right technology and resources to ensure their success. Your employees shouldn’t need a PhD in statistics to be able to leverage the information available through Big Data. The most popular Business Intelligence software in the world is sitting on most recruiter’s computers right now…Excel. Train your teams to use the tools at hand to make Big Data little. Try to answer questions like – What is the profile of historically successful employees in this role? Where have we found candidates for these jobs in the past? How long have similar searches taken historically?

3. Bring in the experts. When in doubt, turn to the experts for help. Extracting useful information out of the plethora of data sets available sometimes requires the skills of an expert. Whether you choose to hire a talent analytics specialist in-house, or turn to an outsourced option, knowledgeable data scientists can use a variety of tools and techniques to help you tame your Big Data challenges.

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4. Focus on social. LinkedIn boasts a membership of nearly 350 million, and Facebook, which is increasingly being used by recruiters and candidates, reports more than 1.3 billion active users each month. There’s no escaping it – social networks are fast becoming the number one place to find and reach candidates. Activity on social networks can also give clues to candidate interests to aid in selling a position to a candidate, such as which employees are likely to leave the organization in coming months based on their online activities, and when passive candidates enter into a window of discontent with their current role. Data based on these activities can be analyzed and parsed to focus recruiting efforts and shore up existing employee engagement.

5. Respect the rules. Although there is more data available than ever before, data privacy is a real concern. New identity theft scams enter the market every year, and HR organizations have a responsibility to protect the data they collect against those who would steal it and use it to negatively impact candidates and employees. Ensure that your organization follows a compliant approach, protects personally identifiable information, and respects the appropriate rules and regulations in each country the organization supports.

The amount of information available about today’s candidates means that organizations can use Big Data to find the exact skillsets and talent they need to assure their business’s success. The companies that are able to leverage data-driven recruiting to hire top talent faster will win out over the competition and secure their place at the top of the recruitment food chain.

MORE: Big data won’t replace staffing experience

Jason Roberts

Jason Roberts
Jason Roberts is senior vice president, strategy and standardization, Randstad Sourceright.

Jason Roberts

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  23. […] It’s undoubtedly one of the most significant developments in the recruiting industry over the last five years, but Big Data is not without its challenges.  […]

  24. […] further, below is some further reading that will help. This article from Staffing Stream includes 5 tips for putting dig data to work for you. I particularly like their tip about using existing tools such as Excel to analyse data and answer […]

  25. […] article from Staffing Stream includes 5 tips for putting dig data to work for you. I particularly like their tip about using existing tools such as Excel to analyse data and answer […]

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