3 Ways to Show Off Company Culture to Candidates

174251284Most HR professionals spend a lot of time fostering a positive company culture that values creativity and innovation. Recruiters need to make the most of this to attract job seekers and inspire candidates to come on board. The company culture can set the perfect tone during the talent acquisition process, according to an article by Don Charlton, founder of recruitment consulting company The Resumator, on his blog. Sometimes recruiters don’t know the most productive ways to leverage the company’s best assets.

1. Get candidates inside. According to Charlton’s article, making candidates wait in the reception area can create a negative first impression and not show off the great parts of the company culture. Many HR professionals wouldn’t dream of asking a vice president or executive to wait in the reception area, so the article suggested the human resource community not do the same to candidates.

“Your office will become a home-away-from-home to anyone you hire; make it welcoming from their first impression,” Charlton wrote.

If the candidate arrives early – as most do – the article recommended ensuring there is an employee ready to greet him or her to take him or her on a tour of the office until the recruiter is ready.

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2. Immerse interviewees in the office vibe. Monster Canada suggested taking aspects of the company culture and bringing them into the interview process. Microsoft has a history of asking candidates complicated technical questions during recruitment to see if they will be able to fit in the company’s analytical culture. Recruiters might want to ask questions that can show off how well the candidate will perform in the environment, Monster suggested. This can include asking the candidate about his or her hobbies and what outside activities he or she likes to do that relates to his or her profession. Not only can this show the recruiter the person’s personality, but can ease his or her nervousness. It can even get him or her excited about working at the organization if the company has group activities or outings that fit with the person’s interests.

3. Show them a video. ERE recommended recruiters create a video that advertises the company culture. One company developed a recruiting video that they later posted online that highlighted the company’s emphasis of “play hard, work hard.” Recruiters can do the same to showcase the organization’s unique vibe.

Sometimes recruiters forget little tricks that can display the company’s unique culture to top talent.

MORE: Interviewing for cultural fit

Joseph Azzata

Joseph Azzata
Joseph J. Azzata is the founder of eCareer Holdings, Inc. From 2002 to 2010, Azzata was CEO and co-founder of Medical Connections Holdings Inc.

Joseph Azzata

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