Internet marketing. We’ve all heard of it, but what does it mean? More important, how does it affect my business? Internet marketing is comprised of a variety of ways to make you and your web site found more prominently on Google. Gone are the days we use to open the yellow pages to look for good and services. If you are not being found on the internet (Google), you’re losing an opportunity to grow your business and market share. Internet marketing is comprised of 3 specific and unique services: SEO (Search Engine Optimization), Google PPC (Pay per click) and Google Re-marketing.
Here are our TOP 10 TIPS FOR 2014.
SEO
1. Use the Google Adwords Keyword Planner tool to identify the most popular keywords for what you offer and include those words in your website content.
2. Make sure the same keywords are used in your META and Title tags. Title tags are what show in the “Tabs” of your browser.
3. Include links in your website content from one page to another. This helps your website visitors and the search engines find your content.
PREMIUM CONTENT: What percent of staffing firm revenue comes from top clients?
PPC
1. Choose keywords that would indicate “action” versus “research”. You do not want to pay for someone researching a topic. You want to pay for someone looking to buy what you sell.
2. Use ad groups to organize your ad topics. For example, you would want separate ad groups for ads targeting “Clients” and “Candidates”. This results in higher ad relevancy which increases quality score and lowers your cost per click.
3. Create more than one ad for each ad group to test what works best. We create several variations with different messaging to see what brings the most clicks and then fine tune over time.
4. Learn about automated rules that can be applied to keep your ads at the top of page one of Google.
Re-marketing
1. Increase your ROI on PPC by using Remarketing to stay in front of your website visitors after they leave your site.
2. Create as many ad sizes as possible to increase the possibility of your ads showing on more websites.
3. Track your results by creating a custom landing page for people who click on your Remarketing ads and monitor visits to that page in Google Analytics.
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