What “NO” Really Means

workforce questionWhen a prospective buyer says “no” it is not always a refusal to do business with you. In many cases N-O really stands for one or more of the following:

Not the Official. You’re talking to the wrong person, so of course you’re getting a “no.” This is your opportunity to get to the official decision-maker with true buying authority.
Not Open. Just like a chained and locked storefront closed for business, the mind of the buyer is shutdown and unavailable. Unless you engage her in a collaborative conversation that has tremendous value, she’ll continue to be inaccessible.

PREMIUM CONTENT: Buyer Survey: Top skill purchases & recruiting challenges

Next Opportunity. There will be a next opportunity to attempt to do business. “No” is not a permanent condition. This is why salespeople must persist and stay top of mind in ways that prospects welcome.
Not the Occasion. The prospect believes that now is not the time to explore doing business with you.

One of the best ways to turn Not Open, Next Opportunity, or Not the Occasion into a “yes” is by Creating a Yet, one of the most powerful methods in Sales Yoga. Creating a Yet lets you turn nothing into something. More on Creating a Yet in an upcoming post.

MORE: The Blindness of Buyers

Scott Wintrip

Scott Wintrip
Scott Wintrip is the president of the Wintrip Consulting Group. He was named to the Staffing 100 by Staffing Industry Analysts in 2011-2016 and was among the first class of the Staffing 100 Hall of Fame in 2017. He can be reached at scott (at) ScottWintrip (dot) com.

Scott Wintrip

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