Lack of Mobile Recruitment Strategies May Be Keeping Top Talent at Bay

In our business, we work with a lot of organizations looking to take their employment branding and recruitment tools to the next level.  We’ve been able to collaborate with many clients in incorporating video and social applications into overall talent and recruitment strategy and see some great results.  However, one area that often gets overlooked is the key role that mobile technology plays these days.  While social media continues to soak up the spotlight, mobile technology has been the dark horse that has quickly come into its’ own.  As social media and mobile continue to evolve, the convergence of these two mediums are fast gaining the attention of leading organizations committed to finding top talent.

According to Digital Buzz Blog, 87 percent of the world’s population subscribes to mobile phones.  Of that 87 percent, 1.2 billion people access the Web from their devices.  E-Commerce Times reports that for the U.S. alone, smart communications also has a major impact on employment branding.  Consider the latest statistics from Google affirming that smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren’t.  Fifty-five percent said a frustrating experience on a mobile website would hurt the perception of the brand and 72 percent noted that mobile-friendly sites were important to them.  Think about what that could mean for that elusive star candidate you’ve been waiting to attract.  In a time of talent wars and skill shortages, companies winning the war for talent are tuned in to mobile communications.  The world is mobile.

Is your organization there?

Susan Cooksey

Susan Cooksey
Susan Cooksey is senior vice president of JSTN. In this role, Susan combines her strategic and operational talent acquisition (and over 20 years of staffing industry experience) to consult with clients on their social media, technology and mobile recruitment strategies.

Susan Cooksey

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3 Responses to “Lack of Mobile Recruitment Strategies May Be Keeping Top Talent at Bay”

  1. sylvester says:

    Great article Susan. Mobile is the next big thing right now and companies do not understand that. 1 out of every 5 searches done on a smart phone is about recruitment & 94% of the fortune 500 companies do not even have a mobile optimized career site. 
    My question for you is will the recruiting system ever change? given the thousands of vacancies out there in the market it is time consuming for the recruiter to find the right employee.

  2. Casey Gibson says:

    This is an excellent article written by Susan. We have actually developed a software that helps staffing companies utilize the power of video to place their next candidate! At, we plan on providing solutions for staffer’s.

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