In our business, we work with a lot of organizations looking to take their employment branding and recruitment tools to the next level. We’ve been able to collaborate with many clients in incorporating video and social applications into overall talent and recruitment strategy and see some great results. However, one area that often gets overlooked is the key role that mobile technology plays these days. While social media continues to soak up the spotlight, mobile technology has been the dark horse that has quickly come into its’ own. As social media and mobile continue to evolve, the convergence of these two mediums are fast gaining the attention of leading organizations committed to finding top talent.
According to Digital Buzz Blog, 87 percent of the world’s population subscribes to mobile phones. Of that 87 percent, 1.2 billion people access the Web from their devices. E-Commerce Times reports that for the U.S. alone, smart communications also has a major impact on employment branding. Consider the latest statistics from Google affirming that smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren’t. Fifty-five percent said a frustrating experience on a mobile website would hurt the perception of the brand and 72 percent noted that mobile-friendly sites were important to them. Think about what that could mean for that elusive star candidate you’ve been waiting to attract. In a time of talent wars and skill shortages, companies winning the war for talent are tuned in to mobile communications. The world is mobile.
Is your organization there?