Do You Have an Effective Social Media Plan?

A wisely planned inbound marketing strategy includes making the most of your social media presence. The desire is to drive action and build loyalty resulting in more traffic directed to your website. More than just having a Web presence, an effective social media campaign means effectively engaging an audience, whether clients or candidates.

While engagement initiatives will vary depending on a firm’s marketing goals or, for instance, whether you specialize in certain functions, they always encourage interaction with an audience. So, it is critical that once a social media campaign is underway, the effort to maintain and monitor it remains consistent.

The content evolves and changes — the nature of social or earned media — but a perk is immediate feedback. This pulse helps you adjust and redefine your social media strategy. It also tells you more about your audience and the effectiveness of your marketing plan.

Building an audience in a service-based industry like staffing is a bit different from doing so in a product-based industry. Staffing firms are less likely to use paid content, for example. Instead, staffing firms would offer relevant blog posts that include keywords and a couple of outbound links. Your blog provides your audience more than information and credibility; it tells them you care about them, and they will realize the value. It also provides the staffing firm with tremendous SEO properties.

Further, align those blog posts with a consistent staffing social media campaign that you can place on Facebook, YouTube, LinkedIn and Twitter and you begin to build awareness. Repetition of this process creates “stickiness” that users grow familiar with, anticipate and share with others.

Steve Isenberg

Steve Isenberg
Steve Isenberg is president of ASJ Partners, a marketing agency for the staffing industry. He can be reached at

Steve Isenberg

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