Killing it with Social Media

Back in May, I teamed with Staffing Industry Analysts to identify best practices in social media in the staffing ecosystem. We identified five programs that lead the market in how they acquire and nurture customer relationships via a variety of media.

Our intention (then and now) is to continue to publish best practices as they’re submitted to us. In the past few weeks, two of the larger companies in the industry have provided case studies that are solid examples of how to implement social media effectively in the recruiting and managed services space.

Company: TEKsystems

Primary Market: Staffing and Managed Services

Why it’s a best practice: The goals of TEKsystems’ social media strategy are to create a community where IT professionals can network, share best practices and learn about current IT trends.

The company has created an IT Jobs application on its Facebook page. IT professionals can visit this tab and search for jobs by keyword, skills or location. They can also browse featured “Hot IT Jobs” by category, including business analyst, Java, .NET developer, ERP, etc. The page also enables users to create an account on Thingamajob. I particularly like how they use the page to query jobseekers on recruiting and sourcing programs, best evidenced by a July 12 post on the potential of a job board on Facebook.

How it’s measured: The Facebook page has more than 15,000 likes, a significant degree of customer engagement and conversation and more than 350 click-throughs/week on its jobs app.

Company: Adecco

Primary Market: Recruiting and workforce solutions

Why it’s a best practice: In the past few weeks, Adecco has leveraged a highly valuable asset — its Team USA Career Program — through its blog. Part of a deal signed with the International Olympic Committee, the Team USA Career Program is a piece of a program that’s helped 10,000 athletes in 33 countries find a job to support them while training for the games. Check out the July 29 post on athletes taking the Olympic oath. Pretty cool.

Have a best practice that you’d like to share with the rest of the industry? Submit your campaign here

and we’ll highlight it in a blog post.

Jim Lanzalotto
Jim Lanzalotto runs Scanlon.Louis, a strategy and marketing outsourcing firm that helps companies grow. He can be reached at jim (at) scanlonlouis (dot) com.

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